"Exclusive 3-Day Event for Ambitious Marketers, Serious Copywriters and Savvy Entrepreneurs Shows You . . ."
"How To Create Market Domination On Autopilot"
Imagine a room where YOU can personally meet and ethically ‘steal’ ideas from persuasion legends like Parris Lampropoulos, Drayton Bird, Matt Bacak, & Trevor Toecracker Crook . . .
. . . and from secret money making weapons Stefanie Hartman, Amit Suneja, Pauline Longdon, Stephen Somers and Barry Randall.
You Need to Find THE Event . . . NOT Just Any Event Section: who are directly responsible for growing 7-figure and 8-figure even 9 figure businesses for themselves or their clients.
For 3 full days, they’ll reveal their best-kept secrets and show a limited number of go-getters how to dominate their markets.
When you’re tired of events where you have to chase down your favorite speakers with a stick just to have a 2-minute conversation . . .
And YOU want brilliant insights which you could normally only get in a 30 thousand dollar mastermind . . .
Read on . . .
Event Host
Invitation From: Trevor ‘ToeCracker’ Crook
G’Day Friend,
You’re a savvy, hard-working entrepreneur.
You roll up your sleeves and get busy. You put in the hours.
. . . And after you’ve put in the hours, you strive to get even better: you take courses, hire coaches to mentor you and go to events.
So why is it . . . you still haven’t reached market domination and taken your business to that 7-figure, 8-figure . . . or even 9-figure level you desire?
It’s simple.
You haven’t found the right lineup of Persuasion Masters willing to show you their secrets so that you can dominate ANY market.
I’m not talking about “marketing bros” flaunting their rented Ferraris on Facebook while secretly living in a hostel in Thailand, Vietnam or Bali . . . surviving on ramen noodles.
And I’m not talking about woo-woo coaches who believe the key to getting filthy rich is watching ‘The Secret’ during a full moon.
What a load of bullshit . . .
Obviously I’m talking about THE Persuasion Masters who’ve been dominating markets repeatedly. Some in the limelight and others . . . in stealth mode.
They are all real-deal pros who are happy to share their most successful money-making secrets with you . . .
. . . Because they get 12 more brilliant ideas before they drink their first cup of coffee in the morning and every single one of them . . . look forward to sharing with you in person.
How do you find THE badass line-up of Persuasion Masters who can give you the keys to Market Domination?
You Need to Find THE Event . . . NOT Just Any Event
Is This Event For You . . . Beers Bourbon And Business Live Event
Quick Confession:
When I first put together my first Poland event in 2019, it was supposed to be a one-time ONLY event to celebrate my friend, the legendary copywriter Drayton Bird’s , 83rd birthday.
And I thought . . . what better way to celebrate this fantastic man’s birthday . . . than with an All-Star event in Europe?
Fabulous location, insane speaker lineup, great parties, amazing food and drinks, plus the opportunity to explore Europe’s hidden gems all rolled into one.
Yet Things Did NOT Go As Expected . . .
They went a hell of a lot better!
Not only did people attending that event . . . get immense value from the training sessions . . . they got to make new friends, travel together, explore Europe . . .
… AND make a ton of $$$ over meals, drinks, and walks through the city!
Imagine yourself getting similar results just from attending my next event.
In the image below, all of the attendess and speakers ay my last event . . . all agreed one really had just one thing . . . YOU should be at the next one.
It’s No wonder people started begging me to put together another event this year . . . not just attendees, also speakers who’d filled their notebooks with ideas and tips from other speakers.
Fair dinkum . . . I hadn’t even nursed my hangover at the August event when people started asking me when the next event was happening and to take their money now for their VIP spot. Actually that started at the VIP function.
People who’ve flown in from Australia, South Africa, Costa Rica and the United States just to attend that event . . . were more excited about the next event this May . . . than I was when I got invited to a Halloween party at the Playboy Mansion!
Naturally, I didn’t want to disappoint them and I do love to throw memorable parties.
So I spent the past few months planning something so mind-fucking ‘over-the-top’ . . . no one in their right mind could possibly say “Pass” . . . WITHOUT choking on their FOMO.
Announcing . . .
Beers Bourbon And Business Live Event
16-18 May, 2023 - Gdansk, Poland
The Only Event Where Persuasion Legends And “Secret Weapon” Underdogs . . . Spill Their Million-Dollar Secrets To Market Domination
Come meet and learn from Parris Lampropoulos, Matt Bacak, Bond Halbert, Ted Prodromou, Pauline Longdon, Stephen Sommers, Barry Randall, Everte Farnell, and yours truly Trevor ‘ToeCracker’ Crook
I’ll give you the all details about the speakers and the event in a moment . . .
Before I do . . . here’s a few necessary explanations.
If you weren’t at my event last year and you’re not part of my community on Facebook . . . You’ve probably got more questions rolling around your head than a teenager who woke up to his first boner:
“Beers, Bourbon And Business? Is this like... a drinking game?”
“Why Gdansk, Poland . . . Was season 4 of Games of Thrones filmed there?”
The short answers are NO . . . and Hell NO!
Let me expand . . .
Why Beers Bourbon And Business?
I chose this name for THREE major reasons . . .
Reason #1
Beers Bourbon and Business is the name of my Facebook Community.
It’s the kind of group where accomplished entrepreneurs and savvy marketers bounce ideas off each other and generously share their wins and their losses with complete transparency.
It’s a community I see growing in ways that stun me every single day and I learn as much from the other members as they learn from me.
So I found it appropriate to name this year’s event after it.
Because this is the kind of event where you don’t just get to meet bloody amazing speakers . . . there’s also incredibly smart attendees who’re eager to share insights with you.
Reason #2
The best deals & friendships start over drinks, whatever your “poison” is . . . even if you don’t drink alcohol
Whether it’s beers, bourbon, sparkling water or diet coke . . . the most profitable partnerships and deepest friendships are sealed over drinks.
Here’s why:
I’ve been both a speaker and an attendee at a lot of events on almost every continent on the planet.
Most of these events gather hundreds of people.
Which means if you want one-on-one time with a speaker, you’re competing with ALL those other folks.
As a speaker, I can honestly say at such events . . .
. . . I couldn’t wait to get the fuck out of there and bolt to my hotel room the minute the sessions were over.
Why? Because I couldn’t even take a piss without someone offering to unzip my pants, and “ask a question while we were at it”.
Look . . .
As an attendee, I get it.
I know how important it is to get one-on-one time with your favorite speakers.
That’s how life-long friendships start.
That’s how deals are sealed.
That’s how partnerships are born.
Hell, I started what could potentially be a 7-figure a year, partnership with one of the attendees at my event and it’s been the best move we’ve both made this year!
So I know how crucial it is to get to know people and talk business . . .
However it’s NOT going to happen during a 15-minute coffee break or at an awkward networking evening where everyone’s shoving their “elevator pitch” so far down your throat . . . you want to gag.
“Hey, is that a stack of cards in your pocket or are you just happy to see me?”
Crikey! I can touch the cringe with a ten-foot pole.
And that’s why I’m doing things MY way.
The ToeCracker way . . .
Aka the insanely fun way where you get to . . .
However don’t take it from me, take it from a few of last year’s attendees:
“Trevor knows how to “do it right” when it comes to catered parties. Several extended evening private parties allowed us to get to know our fellow attendees and presenters, intimately. As a direct result we are now in business with several of the people we met there, in ventures we otherwise would never have even contemplated.”
- Ande & Rob Cook (USA)
“Come to Poland and you’ll have real conversations, make genuine connections and leave with new friends, bigger aspirations and interesting business opportunities – I know I did.”
- Susan Bromwich (UK)
“I’ve met one of my best copywriting clients over drinks at one of Trevor’s amazing parties. We talked about everything: from weird facts about the human brain to music genres to PornHub (hey, I did say we talked about EVERYTHING).
He later told me he would’ve never hired a copywriter without meeting in real life first, which would’ve been very difficult had it not been for the event. We literally live a world apart.”
- Valentina Volcinschi (Romania)
“It was a great event - the organized evening functions added a lot to the experience. Outside of private masterminds, you don't get this at events. All downhill from here unless Trevor does another one. Kudos to Trevor.”
- Nik Thakorlal (Australia)
“The echelon of speakers, the attendees the friendships and partnerships that were made were amazing.
As a matter of fact, I can’t wait to see so many of them who I now call friends again at the next event in May. Now don’t even ask me to start describing the amazing food, the parties, the atmosphere, the beautiful city . . .I could just go on and on.
There is no doubt Trevor knows how to throw an event, and I would highly recommend attending the next one. This is not one of those huge events, so make sure you register before all the spots are gone. I hope to see you in Gdansk!”
- Ron Tager (USA)
Important Note: The event is limited to 60 people + speakers! This way, you can get quality one-on-one time with all the speakers and your new friends.
Reason #3
It’s not a copywriting event. It’s a life-changing business event for savvy entrepreneurs.
Last year, the event was leaned more heavily towards copywriting.
And yet, there were so many entrepreneurs in the room who immediately scaled their businesses using just a couple tips they wrote down during sessions . . .
Which made me decide to dedicate this year’s event to the ONE aspect everyone . . . copywriters, marketers, entrepreneurs - wants the most:
Market Domination.
That’s why I gathered a lineup of famous Persuasion Masters who are well-known for building 7-figure and 8-figure businesses . . . and even some 9-10 figure businesses.
Plus . . . the “Secret Weapon” Underdogs who are secretly responsible for dominating entire markets and building empires for themselves and their clients.
They all have a few crucial aspects in common which you’ll find very appealing:
- 1They’re willing to share their most profitable secrets with you.
- 2They’re always up for having insightful conversations with you.
- 3They can’t wait to learn themselves all day during the event then party all night with you.
“It was life changing just rubbing shoulders and hearing inside stories from some of my heroes and greatest minds in direct response marketing and copywriting today. And I'm so happy to find out they're not ‘full of themselves’ like all those online gurus. For me the journey has just begun. (And what a thrilling ride it's gonna be.)”
- Shlomi Shraga (Israel)
“When I think back on 2019, this will be one of the most mind blowing experiences I’ve ever had!”
- Kain Ørnø (Denmark)
“This was hands down the best event I've ever attended. I've already profited from just ONE of the ideas I learned from one of the speakers (it covered the cost of the entire trip and then some). Once I've implemented the rest of my massive list of ideas, I'm sure it will transform my entire business. See you at the next one.”
- Oliver Denyer (Sweden)
Why Gdansk, Poland?
First, take a good look at that photo.
That’s old town Gdansk, where the event will be hosted at a 5-start hotel just around the corner.
Here’s a couple more shots of the city, taken at last year’s event:
This is by far one of the most breathtaking cities I’ve ever had the chance to live in.
Yet I didn’t choose Gdansk just because it’s a city which surprises you every other second . . .
For those of you who don’t know me, I’m most famous for living the International Lifestyle for the past 15 years . . . and having an income without borders.
That means I’ve traveled to, lived in, partied in, worked in, and briefly passed through some of the most gorgeous places on the planet.
And yet, I chose this little-known city in Poland to hold the event for 3 major reasons:
Reason #1
You’re 2 (cheap) flights away from almost anywhere in the world. And if you’re in Europe, you’re probably just 1 short flight or train ride away.
Speakers & Attendees From All Around The World Exploring Gdansk Together
Last year, I had both speakers and attendees traveling from Australia, South Africa, Singapore, Costa Rica, The US and Europe . . . just to come to my event.
And none of them regretted that decision for even a one-second.
Just the opposite . . .
Here’s what John Pejchl wrote to me just a few weeks ago, when he booked his ticket for 2020:
“What did Trevor’s event in Poland mean to me?
Only, EVERYTHING.
After coming back from the 9008-mile round trip from Chicago to the event in Gdansk, I can say the investment is paying back more than I imagined:
I moved to a location that allows my dreams to come true.
I have a writing assignment with Mark Ford. There is no way this would have happened if I didn’t go to Poland. It’s only been 4 months and I already know it is a turning point in my life.
I had a onc- a-decade, lifelong dream trip to Oberammergau, Germany set up for 2020. I cancelled it so I can make it back to the 2020 event. I’ll see you there.”
And world-renowned copywriter, the legendary John Carlton shared this message:
“Getting me out of town is hard enough, but Trevor convinced me to travel to freaking Poland to speak at this event . . . and I'm very, very glad he did.
The sessions were tight and informative, the breaks full of hearty networking and interaction . . . and Gdansk is simply one of the gems of Europe.
A true adventure, combined with marketing breakthroughs."
Drayton Bird—the 83-year-old birthday boy—flew in from Bristol, UK for this once-in-a-lifetime experience.
Pauline Longdon, one of the amazing speakers you’ll see on stage in May, is coming back to Gdansk all the way from Brisbane, Australia. She wasn’t the only Aussie at the last event. There were 6 more.
It’s dead simple if you ask me:
If these guys were absolutely STOKED to circle the earth just to be part of this event
. . . and they’d be willing to do it all over again . . .
. . . you can only imagine what this event could mean for you and your business!
Reason #2
You can turn this into an affordable vacation and explore Europe. And it gives you the opportunity to make some very important friends.
Speakers & Attendees Having Fun On A Spontaneous Trip To Krakow
Gdansk is one train ride or flight away from any major city in Europe.
You can go on your own European adventure or join other like-minded people you’ll meet at the event.
This could easily be the most fulfilling experience of your life, both personally and professionally.
Here’s what Rob and Ande Cook from the USA said . . .
“Without any expectations, Ande and I anxiously committed to attend Trevor Crook’s business summit in Gdansk, Poland. The event and experience changed our lives, and at age 60, that says a lot.
The setting was perfect in a beautiful hotel, city and country. The European vacation aspect alone was worth the whole investment.
But most striking, influential and valuable were the networking opportunities the event provided.
Trevor attracted and assembled an amazing group of international industry leading entrepreneurs providing us the opportunity to meet, learn and party with people we otherwise would never have met.
Many have become friends as a result of the event in Poland.”
Reason #3
It’s cheaper than a two-dollar whore on Black Friday. Seriously, the cost of a 2-week stay in Gdansk can barely cover a wild weekend in Vegas.
Livin’ The “Goldwasser” Lifestyle In Gdansk
Aka . . . Posh Polish Drink With Gold Flakes In It
In Poland, you can get a 4-course meal plus more drinks than your bladder can hold at a fancy restaurant . . . and you would be flat out spending more than 30 bucks!
Here, the currency conversion is always in your favor. Which means you get more bang for your buck.
Whether you’re from the US, Canada, Australia, UK, Germany, France, Japan, or Singapore . . . your money has magical powers here.
It can buy you a top-quality all-inclusive experience without making a dent in your budget . . . just like it do for Shirly Lim from America . . .
“This was one of the best decisions I made this year. Put travel hacking skills to use to find $600ish tickets LAST minute. Amazed to learn my home airport (OAK) is nearly a direct flight back. So nice after a long weekend. Hostel was an amazing price and walking distance to the host venue. Nothing beats $15USD/night with a more complete continental breakfast than what you'd find in the States.”
- Shirley Lim (USA)
Plus . . .
Where else do you get to see legends like Bond Halbert and Ben Simkin posing together like this?
Ok, now that we got the Wait, But Why? questions out of the way . . .
Let’s dig into the JUICY STUFF you’ve been waiting for amd take a look at . . .
Who’s Going To Show You How To Achieve Market Domination on Autopilot?
Parris Lampropoulos
Parris Lampropoulos is the secret weapon behind several 8 and 9-figure businesses, both as a copywriter and a strategist.
As a strategist, he has grown sales by as much as sixteen-fold.
As a copywriter, he specializes in “beat the control” assignments, where companies take their best-performing ads and hire Parris to beat them.
He wins about 85% of the time . . . and often lifts response by 50% . . . 100% … or more. Several of his ads have run unbeaten for over a decade. UNBEATEN!
Parris is universally known as one of THE best copywriters today. He and his team have generated close to one billiondollars in sales.
He’s also a face on Brian Kurtz “Mount Rushmore of Copywriters” for the revenues he generated at Boardroom.
Parris is notoriously publicity-shy.
He has no website, no business cards, no social media presence, and his business has an unlisted number.
He turns down most offers to work with him, turns down most interviews, and turns down most speaking engagements.
Mr. X
Mr X, a genius, wrapped in a mystery, inside an enigma, topped off with a razor-sharp wit, is going to reveal the most extraordinary superpower known to humankind.
•This superpower, once acquired, will help you achieve almost everything you want in love, money, work, and relationships. I know, this sounds like a preposterous statement but it’s 100% exaggeration-free and true.
• Mr. X is currently training officers in the U.S. Navy SEAL, U.S. Army, Canadian Security Intelligence Service, and British MI6 on this superpower.
• He’s an executive coach to business executives, lawyers, psychologists, and medical doctors.
• He’s trained millionaires and billionaires.
• His students have achieved astonishing success with money, power, fame, relationships, and life experiences that most people can only imagine.
• He’ll pull the curtains to reveal how to make people love, respect, and obey you.
• This superpower is the most predictive, powerful, and profitable strategy for winning in ALL walks of life. It’s the empathic Solution To Money, Love, And Power.
• This Superpower will teach you how to transform your life, the lives of your loved ones, your organization, and perhaps even the course of history. It’s an ethical approach that will make life better for everyone, starting with you.
• Once you acquire this superpower, a new world of opportunities will start to unfold before your eyes. You’ll be able to predict, harness and direct your dreams to become your reality.
• This Superpower can collapse the time required to get you where you want to be.
• This superpower has nothing to do with psychic abilities, voodoo magic, “metaphizzle,” or new-agey quantum or manifestation nonsense.
It’s scientific in nature and encompasses forgotten ancient wisdom passed down through oral tradition and not written in books.
You want this superpower. You need this superpower. I consider it the ultimate superpower any man or woman can possess. In fact, I’ll go as far as saying... life without this superpower is mostly a waste.
I know, I know, it sounds like all things for all people. But the truth is – it is.
Brace yourself for his presentation!
Drayton Bird
In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
Over the years he has helped sell everything from Airbus planes to Peppa Pig.
Drayton has worked with many of the world’s greatest brands.
These include; American Express, for whom he created a special course for senior executives, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. He has also worked with major advertising agencies including Y & R, JWT, FCB and Leo Burnett.
Advertising immortal David Ogilvy said this about Drayton . . .
"Drayton Bird knows more about Direct Marketing than anyone in the world... His talks are highly instructive and hilariously funny"
Drayton has spoken and taught in 54 countries for many organisations He has also written well over 1,000 articles in publications around the world.
Over the years he has helped sell everything from Airbus planes to Peppa Pig.
With two partners he set up what became Britain’s largest direct marketing agency which he sold to Ogilvy and Mather . . . where he became Vice Chairman and worldwide creative director of what is now OgilvyOne and was elected to the main Ogilvy Group Board.
His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.
He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition.
In 2007 he founded the European Academy of Direct and Interactive Marketing.
Drayton’s standing has long been recognised. He was one of the first eight Honorary Fellows of the Institute of Direct Marketing and
he has also been given Lifetime Achievement Awards by the Caples Organisation in New York and AWAI in Florida.
And what will Drayton Bird Speak about . . . ?
Whatever he darn well chooses to . . . from his 60+ years in direct response advertising and marketing!
Matt Bacak
Matt Bacak is the founder of the EPC Institute and an Award-Winning Email Marketer.
He started marketing online in 1997 and has been email marketing since 1999. In 2003, he made his first million dollars from email marketing.
He has sent well over a billion emails in the last 18 years. At last count, he's done over 8,000 email split test rounds.
His lists are growing by up to 10,978 subscribers a DAY!
He runs the List-Building club on Facebook with over 18,000 Amazing List Building Club Members. He holds the record for most affiliates ever signed up for a JV Giveaway launch... 2,656. He even holds the record on Clickbank for the highest gravity ever.
Matt Bacak's book "The Ultimate Lead Generation Plan" became a "#1 Best Selling Book" in just a few short hours using the secret power of leads and big lists.
He has helped a number of clients target his specialty, opt-in email direct marketing systems. He is not only a sought-after digital marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their email marketing.
And his passion is helping people like you make more money from email because Email marketing is one of the most powerful tools in your digital marketing repertoire.
Stefanie Hartman
Stefanie is the Behind-the-Scenes Marketing /Revenue Strategist & ’Corporate Fixer’, Negotiation, Media Crisis Management for CEO’s, Billionaires, Millionaires, Oprah Show Guests, entrepreneurs, authors, speakers, coaches and experts throughout North America, Europe, and Australia.
She also has a background in TV Series & USA, BBC, CBC, Commercials Producing and Hosting.
Stefanie specializes in providing immediate, revenue building Strategies & Fast Execution of world-wide automatic sales to TOP SHELF clients . . . to Start and Scale an on-line or off-line business as a Leader, to build profits and position you as THE TOP EXPERT in your field . . . based on your personality style and strengths.
Clients Include:
CEO’s, Experts, Speakers, Non-Fiction Authors, Mariel Hemingway & Publisher, CEO of $15 Billion/year TELUS Corporation (most profitable Company in Canada), Profiler & Former Director of Multi-State Intelligence Agency, Eugene Ehmann and undercover operative . . . that took down the Mafia Boss Joe Bonano, which inspired the Godfather movie . . .
Plus a 5-Time Olympic Athlete, Regular Guest Experts from the Oprah Show, Rachel Ray, The Doctors, Dr. Oz Show (9-time Guest), Major Motion Picture Studio Executives, Music Producers of Cher, Michael Jackson, The Super Bowl Half-Time Show . . . the previous CEO of Starbucks Howard Behar and many more!
Pauline Longdon
Pauline continues to make big waves in the copywriting world.
Her background as a Major in the Australian Army gave her the grit and discipline she needed to earn her chops quickly in direct response copywriting and marketing.
In her goal to become a world-class copywriter and marketing strategist, she’s been mentored by the who’s who of the industry. Pauline believes, that when you learn from a copy, of a copy, of a copy, of a copy . . . you experience the “Law of Diminishing Quality.”
So, to get the best you need to learn directly from the best.
And that’s EXACTLY
what she’s done.
She’s made it her business to learn directly from industry legends such as Clayton Makepeace, Dan Kennedy, Carline Anglade Cole, David Deutsch, Lorrie Morgan, Ted Nicholas, Drayton Bird and Trevor Crook.
And she’s the first Australian woman to be a coveted copy cub of Parris Lampropoulos (one of the best copywriters alive today).
Her copy speaks for itself. She is the secret weapon for a select group of clients. (NDA’s prevent her from telling you who they are. But trust me, you know their names).
Pauline has a rare gift for breaking down concepts into easy-to-understand takeaways.
Her ability to read “behind the lines” gives her a unique insight into the lives of the people she writes to.
As a speaker, Pauline has a friendly, conversational style that is easy to listen to. She will definitely give you a lot to think about as she delivers knowledge bomb after knowledge bomb.
Trevor ‘ToeCracker’ Crook
I’m known as the Crocodile Dundee of direct response copywriters. It’s a title I’m happy to have. I often have people try to impress me with their copy and the profits it's made them.
Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That’s not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.
Over the last 12 years I have mentored many copywriters across the globe.
And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.
And I do it all while I live the International Lifestyle.
Long before I got into copywriting and marketing . . . I was in the banking profession.
Most of which was as a commercial lending manager.
During my banking career I estimate I interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.
This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for my clients between the greedy banks.
Since 2001, my breakthrough advertising and marketing strategies have consistently helped my clients double, triple, even quadruple their business.
At times . . . even more.
Here’s what Matt Furey said about me.
“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty.
If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing.
He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .”
– Matt Furey
And here’s an extra incentive for you to join my event and show us just how fucking amazing you are . . .
Two previous attendees will be speaking at this year’s event.
They’re no slouches either and have both earned the right to be on my stage in a HUGE way.
And who knows . . . next year it could be you.
Stephen Somers
Stephen and his business partner Robert, have built an 8-figure empire.
Which includes them being Amazon Super Sellers who have sold items globally and built a 'mini empire' on Amazon WITHOUT any outside funding.
And now they help other entrepreneurs and business owners to build 6 - 7 Figure Global Amazon Businesses . . . From scratch . . . selling simple high profit, low competition products.
I first met Stephen early in 2019 at an event in London we were both speaking at.
He blew my fucking mind with his knowledge on business, direct marketing, systems and how to scale. He’s one truly savvy person.
Barry Randall
About 10 years ago, Barry Randall made a big discovery.
He discovered that in life we all have choices. Until that point, he had toiled away working manual labour jobs and trying desperately to find some level of success.
That “effort” had put me £90,000 in debt, on the verge of bankruptcy, and feeling like a complete and utter failure to my wife and children.
Then, as fate would have it, he met a business coach who introduced me to leadership and marketing. Barry embraced both.
For the next 7 years, Barry built his business, repaid his debts, and dabbled in mentoring and consultancy . . . sharing what he had discovered with people, who were now in his once unenviable position.
In February 2019 after joining John Carlton’s Platinum Mastermind Group, he made his second discovery. You can make up in effort what you lack in knowledge. And that maybe, just maybe those years of toil were worth it.
There I was in my second only Mastermind meeting having delivered on my goals of writing and publishing a book in 3 months when Lord Carlton swiftly creates the ‘Barry Quotient’.
Which was a measure of how much a member can implement between meetings.
Since then, there has been 2 more books, a podcast, a whole host of live events and a mastermind group with the ToeCracker.
Barry has since turned his 90,000 debt into a 7-figure profit.
What Money-Making Secrets Are We Going To Share With You?
The event is in May . . . yet some of the speakers have already shared a rough outline of their presentations with me (I may have twisted their arm a bit . . . )
Here’s a sneak peek of what you’ll be hearing during the training sessions:
Parris Lampropoulos
The Single Greatest Marketing Secret
Here’s a glance at what you’ll discover from Parris Lampropoulos :
Matt Bacak
11 Short Email Copt Secrets Which Work
With over 8,000 split tests of proven email data and having emailed over ONE billion emails . . . Matt knows exactly what he’s talking about.
Some fools run their mouths with claims like:
“Email marketing is dead.”
That’s what a digital marketer told Matt recently while trying to sell messenger bot software to him.
Yet . . . email isn’t going anywhere.
When he talks everyone is glued to their seats, hanging off of every single word.
At my last event in August when he spoke, you could have heard a pin drop from the attendees and other speakers.
People were taking notes like crazy. It will be the same in may.
Matt’s presentation this time however is different.
I’ve been fortunate to see his new talk twice. The first time at an event in Barcelona last October and again when we shared the stage together in Thailand juts before Christmas.
So I know firsthand just how mind blowing this will be for you by the time he walks off stage in Gdansk.
Stefanie Hartman
The Future of Selling Formula:
Turns Your Book, Product or Services Into an Automated VIP Experience For Your Clients
Barry Randall
The Life Lesson Leadership Model Which Turned
My £90,000 Debt into A 7 Figure Profit
Pauline Longdon
The Rise of the Skeptical AF Cognizant Consumer:
What you need to know to make them willingly give you their money and rave about it.
Stephen Somers
The Persuasion Secrets Behind My 8-Figure Business
That YOU Can Use To Scale Yours or Your Clients’ Business
Trevor ‘ToeCracker’ Crook
Happy Hookers, Mental Orgasms and The Proposal
Don’t let the title of my talk fool you.
It’s got nothing to do with actual hookers, sex or marriage.
It’s all about getting more leads, converting customers and increased profits through a combination of big ideas, hooks and outrageous offers.
WHY?
Because these compel people to hand you their cash or credit card as if they’ve been hypnotised.
And NO . . . I’m not talking about using unethical strategies.
Just the opposite.
Your ideal prospects and customers are mentally asking you in their own minds . . . why they should buy your products or services over and above any of your competitors.
Here’s a tease of what I’ll talk about . . .
Important Note:
This is less than 25% of what you’ll be hearing during the training sessions alone!
These gold nuggets are just a teaser.
And as much as we both might like a good tease . . . just wait till you hear these brilliant people on stage!
I’m telling you . . .
Get your jaw used to hitting the floor . . . because you don’t want that to distract you from taking notes like a robot going into overdrive.
These guys and gals have made more millions, for themselves or for their clients, than the coins Scrooge McDuck swims in.
So if you’re not going to be there LIVE watching them reveal their best-kept secrets to building 7-figure and 8-figure businesses . . .
You’ll never know the feeling of absolute ecstasy when you implement even 1 of these simple tips and see your bank account notifications go NUTS!
“I've already profited from just ONE of the ideas I learned from one of the speakers (it covered the cost of the entire trip and then some). Once I've implemented the rest of my massive list of ideas, I'm sure it will transform my entire business.
- Oliver Denyer (attendee at my last event)
“OK STOP Teasing ToeCracker
Give Me All The Event Details FFS!”
Much obliged!
It’s my absolute pleasure to show you everything I’ve planned for you . . .
. . . starting with the training session and ending with the special VIP Day and Night that only a handful of people will get access to.
Here’s everything you need to know:
Beers Bourbon And Business LIVE Event Details
16-18 May, 2023 - Gdansk, Poland
For those of you flying in a couple of days before, there's a Meet and Greet function on 15th May from 6pm to 9pm.
16-17TH MAY – Market Domination Event
EXTRA: 18TH MAY – VIP Day and Night
SOLD OUT
LOCATION
A 5-start hotel located right in the old town of Gdansk, Poland.
The excat location will be provided once you reserve your seat/s.
The room will be set up to take 50 people max. plus the speakers.
I can fit a lot more however . . . I’m restricting it so you can network better with the speakers as well as your fellow attendees.
Word of warning:
Lots of the savvy folks who attended last year’s event are coming back this year . . . and I’m expecting a whole bunch more as word as mouth spreads fast and others are hounding me to give me money now to secure their seats.
If you’re not already itching to grab your wallet and grab your ticket . . .
What the hell is wrong with you?
Just kidding. If you’re still on the page, you’re clearly one of the smart ones and we’ll get along perfectly.
So let me give you the grand Investment tour so you can choose your favorite option:
Your Investment . . .
General Entry Ticket
You’ll get:
For only $3000
If you want to bring a partner (business or personal) pay an extra $1500.
3 Easy Payments:
Expired
Click through to see the easy payments.
3 x $1100 (for one)
3 x $1600 for one + a partner
Access All Areas VIP Ticket
There are only 3 of the 27 VIP tickets still available
So, here’s what you’ll get as a VIP . . .
Everything the General Entry Ticket holders get, plus . . .
SOLD OUT
BONUS: A ‘VIP ONLY’ Day and Night on 18TH MAY 2023, including:
We all know the best networking is done over dinner and drinks . . . and at my events . . . the drink overflow like Niagara falls!
The stunning beach front location is the perfect place for such a prestigious way to end the event with the speakers, VIPs and invited guests.
The food will be amazing (it never stops coming out the entire night) and the drinks will be overflowing for 8-hours straight.
Plus . . .
SOLD OUT
The Big Surprise . . .
Parris Lampropoulos's Special Training
I asked Parris if he would do a special presentation just for the VIP’s and special VIP guests.
He was happy to oblige.
We discussed what he will talk about however that will ONLY get revealed to the VIPs and VIP Guests on VIP Day.
What I can is this . . . brace yourself for what Parris will share with you.
Plus . . . I’ve got a few more surprises up my sleeve for VIPs . . . which you will find out about at the event.
Good things come to those who wait!
Now here comes the shocker!
The no-brainer part is, you get ALL these VIP perks for only $1000 more than a General Entry ticket!
Ridiculous, I know!
I wanted to make this affordable, and I think I’ve achieved that.
So, you get everything for only $4000.
And of course, if you want to bring a VIP partner (business or personal) just pay an extra $2000.
3 Easy Payments:
Expired
Click through to see the easy payment options.
3 x $1450 (for one)
3 x $2100 (for one + a partner)
A Quick Recap…
General Entry | Access All Areas VIP | |
|---|---|---|
Access All Sessions | ||
Lunch and Light Snacks | ||
ToeCracker's Sack - Full of Gifts | ||
Priority Seating | ||
Speaker Bonuses VIPs | ||
Bonuses -General Entry | ||
VIP only Day | ||
Event Recordings | ||
Your Price | $3000 | $4000 |
You Plus a Partner Price | + $1500 | |
You Plus a Partner VIP | + $2000 |
PS: I sat the bar high at my Drayton Bird event in 2019 . . . and I promise you I plan to raise the bar even higher in May 2023. Brace yourself.
Still sitting on the fence?
Here’s how you’ll know with 100% certainty if you should grab your ticket right NOW
But first, I insist . . .
PLEASE STAY HOME IF THIS IS YOU . . .
If you always find an excuse to NOT do something . . .
If you’re STILL making excuses . . .
Ok, now that we got the Muppets and Pelicans out of the way . . .
You probably already know you and this event go better together than beer and tequila.
Yet just in case you’re only 99% sure, here’s something to boost that confidence:
GRAB YOUR TICKET RIGHT NOW IF . . .
If you’ve been waiting for an event that offers you most bang for your buck . . .
. . . I’m talking real-value not just in the form of mindblowing trainings . . . but also the chance to start lifelong friendships and business deals with like-minded people . . .
This Event Was Designed For YOU.
If you HATE going to boring as batshit “summits” . . . where all you do is sit on an uncomfortable chair . . .
. . . and you absolutely loathe drinking bad coffee, eating stale cookies and chit-chatting with people you don’t ever keep in touch with . . .
This Event Was Designed For YOU.
And most importantly . . .
If you’re an ass-kicker who unashamedly want EVERYTHING and isn’t afraid to get it . . .
This Event Was Designed For YOU.
It’s Up To You Now, My Friend:
Who do YOU want to be?
You could be . . .
OR
You could be . . .
DON’T miss YOUR chance!
I’d put my head through a wall if I’d missed mine . . .
Get YOUR Ticket/s Now . . .
ToeCracker Tip: Don’t try to go ‘halfsies’ with someone you don’t know or try to ‘game the system’ to try to save money.
I’ll ‘ToeCrack’ your ass so hard . . . your grandchildren’s grandchildren will feel it!
See you in Gdansk!
Warmly,
ToeCracker
PS. I sat the bar high at last year’s event . . . and I promise you I plan to raise the bar even higher in May 2023. Brace yourself.
You can Gdansk if you want to . . . Grab you seat right now, while it’s fresh on your mind.
PPS. There are ONLY 3 of the 27 VIP seats still available.
Grab yours today if you want to get more one-on-one time with your favorite speakers AND get special treatment throughout the whole 3-Day Event . . .
. . . including a never-seen-before life-changing training by Parris Lampropoulos!
Here’s a recap of what some of the attendees said about the last event . . .
“My friend Trevor really knows how to put on a top-notch show.
He not only put together an All-Star lineup of speakers, but filled the room with savvy marketers eager to learn and move up a step in their careers. There was no slack anywhere for the entire event.
The sessions were tight and informative, the breaks full of hearty networking and interaction . . . and Gdansk is simply one of the gems of Europe. A true adventure, combined with marketing breakthroughs."
- John Carlton – Speaker (USA)
“How often - as a regular event attendee - do you get to rub shoulders with the legends of the copywriting and marketing world? The straight-forward answer is never (unless you can invest £30k into joining a mastermind group).
As well as picking up some life-changing marketing ideas which have super charged my businesses, I’ve made some very important friends”
- Barry Randall (UK)
“You’ll find Trevor does things differently, very differently. He hosts AMAZING socials, you’ll get to enjoy first-class food, free-flowing drinks and the company of some ridiculously smart people, both presenters and attendees.
My time is precious, so I’ll be investing again this year. I want the chance to learn from the best and get results faster.”
- Susan Bromwich (UK)
“Trevor is like a bright light to a moth. He literally attracts and draws in the best people in business, assembling them in a program and event in an amazing setting, and provides people like us to become immersed within a network and world we never even knew existed.
We were very excited to be able to combine a European Vacation with this well-curated business event and could not have been more satisfied. It all far-exceeded our expectations and has permanently influenced us.”
- Rob & Ande Cook (USA)
“This was hands down the best event I've ever attended. I've already profited from just ONE of the ideas I learned from one of the speakers (it covered the cost of the entire trip and then some). Once I've implemented the rest of my massive list of ideas, I'm sure it will transform my entire business. See you at the next one.”
- Oliver Denyer (Sweden)
“It was a great event - the organized evening functions added a lot to the experience. Outside of private masterminds, you don't get this at events. Kudos to Trevor.”
- Nik Thakorlal (Australia)
“What did Trevor’s event in Poland mean to me? Only, EVERYTHING. After coming back from the 9008-mile round trip from Chicago to the event in Gdansk, I can say the investment is paying back more than I imagined:
I moved to a location that allows my dreams to come true. I have a writing assignment with Mark Ford. There is no way this would have happened if I didn’t go to Poland. It’s only been 4 months and I already know it is a turning point in my life.”
- John Pejchl (USA)
“I must say, although the speakers were fantastic, I got more from the social events during this event (for the first time ever actually)
I think it’s really IMPORTANT people understand that . . . as I didn't for a while.
Plus, I don't like socialising in large groups.”
- Matt Murphy (Australia)